Since ‘tis the season of color, we can take a look at Xerox color printers and your business. Color- it can attract, influence and even increase reader retention. Color is a powerful tool for any business. The way you present your company’s ideas with the use of color in printed material is becoming an increasingly important issue. Studies find using color in your documents is both impactful and influential. Xerox commissioned a study online by Harris Interactive of why your boss should let you print in color.
Let’s look at a few of the findings. In the study, it was found that 25% of respondents print in color to improve reader retention but in the survey 69% of respondents stated they understand new ideas better when they are presented in color. It then makes sense that printing in color will help to get your ideas and messages read, understood and remembered. In the study, 21% of respondents print in color to reduce search time, but the study found 76% of respondents think they can find information faster if it is printed in color. So wouldn’t it make sense to print things in color so more people can find the information you are trying to share with them, and find it in less time?
Research has shown using Xerox color printers in business can dramatically improve communication, enhance productivity and boost sales. As color becomes increasingly affordable and easier to control, there will be an ever increasing use of color in printed material. Xerox provides several different options for color printing – Xerox laser printers as well as environmentally friendly Xerox solid-ink printers. Shouldn’t your business take a closer look at Xerox color printers?